CATER PUBLICITY
PUBLICITY FOR AUTHORS, EXPERTS & publicists
oNE-STOP SHOP FOR ALL YOUR BOOK & BROADCAST PUBLICITY NEEDS
LET US CATER YOUR PUBLICITY
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LET US CATER YOUR PUBLICITY ✦
Are you an expert who wants to tell the world about your message, your new book, your new product, your business?
Are you a publicist or work in marketing without PR and need help to further your publicity efforts?
Do you need a fractional publicist, booker or media trainer, without the cost of a full-time hire?
Whether you’re navigating the publicity world on your own, your PR group only has a small budget to spend on you, or you’re a publicist who needs an extra hand - you’ve come to the right place!
CATER PUBLICITY is your broadcast publicity and media training team. We’ll create your broadcast PR plan, media train you, pitch your targeted outlets, score your interviews, and spread your message!
For the last 2 decades, Cater publicists have helped thousands of experts climb to the top of bestselling lists, amplify their profiles, and increase their businesses. Our roster of clients include:
A U.S. president, celebrities, C-suite execs, doctors, professional athletes, and experts in various industries
Bestselling authors and debut writers of fiction and non-fiction
The biggest publishing houses, hybrids, independents, and self-published
Folks just beginning their career journey and then come back once they become well-known
Just about everyone in every field
CATER PUBLICITY conceptualizes your media-driven broadcast publicity campaign and develops strategies using our broadcast experience. We give you personalized white-glove concierge service from A to Z. We shadow you every step of the way. After a discovery call, we map out our collaboration. Once we gather all the information that we need from you, we go after the media. We pitch and secure interviews and placements through our extensive list of contacts so you can guest on shows. You will appear on radio, TV, and podcast shows and programs. We handle all the scheduling and the production. All you have to do is sit back and relax until it’s interview time.
Our goals for you:
Launch and publicize your book, product, and business
Score you interviews with leading radio, TV, and podcast hosts
Elevate your profile and increase your position as a thought leader
Help you monetize and grow your business
THE LAUNCH
We work fast and schedule you on top shows starting in 6 weeks
Your 2 Paths to Publicity Success
THE RETAINER
Your fractional publicity team for a multi-month campaign
press materials
You may think you are a good writer, but it takes a special kind of writing to get the attention of shows you want to appear on and the audience you want to reach.
We've spent years writing and editing for news shows, PR firms, and publicists, so we know how to bring words to life. We will transform your thoughts into persuasive copy.
We will conceive and create your overall broadcast media plan and then put pen to paper and draft all of your writing materials.
Writing That Gets You Booked
A press release tells your full story for the record. A media alert is a short, targeted pitch that gets producers to book you. Many clients use both.
PRESS RELEASE
Cater publicists will create an attention-grabbing lead, incorporate factual content, add engaging talking points, interesting Q&As, and an impressive bio. We'll gather reviews, testimonials, and any other elements to make you stand out from the rest!
Media Alerts
Producers skim hundreds of pitches a day. We know, because we were those producers. Cater publicists write short, timely media alerts in the format bookers say yes to: a headline that hooks, one sharp angle, and a reason to book you now. We tailor alerts for each angle, niche, and region.
LET US CATER YOUR PUBLICITY
〰️
LET US CATER YOUR PUBLICITY 〰️
The competition is fierce!
You may think you are worthy of interviews, but how do you get noticed and how do you stand out from the crowd?
With over 20 years of developing close contacts with the media, CATER PUBLICITY will use our connections and experience to book your guest appearances via radio media tours, podcast tours, Zoom tours, and TV satellite tours.
We are former network TV news producers and many of our contacts are also friends. We’ve nurtured and developed close relationships with show contacts.
We handle all of the scheduling and production. Terry is your lead producer, directly involved every step of the way, and we connect you or stand by for each and every interview, so all you need to do is focus on what to say.
2 PATHS TO INTERVIEW SUCCESS
media tours
podcast interviews & RADIO MEDIA TOURS
These are live or pre-recorded interviews lasting 30 minutes or more for podcasts and about 10 minutes for radio shows. For podcast interviews, we’ll identify your niche and pair you up with like-minded podcasts that live on Apple Podcasts, Spotify, iHeartMedia, and others. For radio, you can expect to appear on local drive time shows and radio shows spanning such networks like NPR, Sirius-XM, Business Talk Radio, and more.
TV SATELLITE MEDIA TOURS & ZOOM TOURS
The lights and camera come on for these live and taped TV satellite media tours and Zoom tours. These interviews last 3-5 minutes for TV and many more for Zoom. You can expect to appear on morning and midday shows across the country which are affiliated with the big networks like ABC, CBS, NBC, Fox, and CNN.
We know you are busy and Media Tours are a time-efficient way to get you before audiences in a short period of time. Usually conducted over the course of a day or two, you will guest on anywhere from 5 interviews to 40+ that air across the country.
After it’s all said and done - you will enhance your position as a thought leader and expert! You will also elevate your credentials as an experienced guest which is a much sought-after skill in the world of media and business.
MEdia TRAINiNG
Words may flow for you on paper and you may be eloquent speaking to folks in your industry, but how media savvy are you? Can you talk about your message in just a few minutes in front of a camera? Can you keep the attention of an audience for an hour or more?
CATER PUBLICITY focuses on which type of media you will go before and then trains you accordingly. We’ll teach you how to interact with the host, sound interesting and authoritative, and make sure you are comfortable with your talking points and key messages.
We've trained hundreds of experts with every type of personality and with varying degrees of media experience - some seasoned who need a refresher course and some first-timers who haven’t a clue. Whichever category you fall under, you will be media-ready!
MEET TERRY CATER
Terry Cater spent years in the newsrooms of CNN, CBS, NBC and Fox deciding which guests made it on air. For 20+ years she’s been booking authors and experts as a broadcast publicist. She works directly with each client, providing white-glove concierge service.
Former producer at CNN, CBS, NBC & Fox · 20+ years booking authors and experts
LET US CATER YOUR PUBLICITY
✦
LET US CATER YOUR PUBLICITY ✦