About Terry Cater

From the Newsroom to Your Media Tour

Terry Cater is the founder and CEO of Cater Publicity, a New York City broadcast publicity firm for authors and experts. She has spent 20+ years booking guests on TV, radio and podcasts, and before that, she was the one deciding who got booked. Over those 2 decades, Cater publicists have helped thousands of authors and experts climb bestseller lists, amplify their profiles and grow their businesses.

Terry landed her first journalism job as a political reporter for NBC News in New York while still a junior in college. She went on to work on Capitol Hill for U.S. Senators and Congressmen, then returned to the newsroom, working at almost every national news network, including CNN, CBS, NBC and Fox, and covering political, medical and breaking news. That gives her unique insight into how shows decide which guests to book, and it helps her land those coveted interview spots.

After years of receiving ineffective guest pitches as a producer, she moved to the PR world. Her first company, Playback Producers, had a successful 18-year run and was considered one of the leading publicity and media production companies in the country. With a passion for helping experts spread the word about their expertise, she launched Cater Publicity, her second company in New York City. Its tagline plays off her last name: “Let Us Cater Your Publicity.”

Today, Terry couples her newsroom knowledge with her public relations experience to build successful campaigns, and she works on every one herself, from shaping your angles and media training to producing your interviews. Oklahoma-born and Sooner-bred with Filipino parents, she calls the Big Apple home.