Press Releases & Media Alerts
For authors and experts. Written by people who used to read the pitches.
LET US CATER YOUR PUBLICITY
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LET US CATER YOUR PUBLICITY ✦
A Great Book.
A Pitch to Match.
You may be a gifted writer, but writing that gets you booked is a different skill. We turn your book and your expertise into materials producers can’t ignore.
Today, producers’ inboxes are filling with AI-generated pitches that all start to sound the same. Ours are written by people who have sat in the newsroom, with an angle built for your book and the shows that fit it.
What’s Included
Proof That Sells
Reviews, testimonials, social media handles and links to previous interviews.
A Headline That Hooks
Media alerts with one sharp angle and a reason to book you now.
A Bio That Books
Your credentials and story, written so producers see a must-book guest.
Attention-Grabbing Lead
A press release of 1 to 1.5 pages that opens with a lead producers can’t ignore.
Talking Points & Topics
A Q&A, talking points and interview topics producers can book from in seconds.
White-Glove Concierge Service
Set it and forget it. We interview you, write every draft and polish until your materials are ready to pitch.
Personalized Alerts
A tailored alert for every angle, niche and region, so each show gets the pitch that fits.
Producers decide in seconds.
We write for those seconds.
Producers see hundreds of pitches a day and decide in seconds which ones to read. As former network TV news producers, we sat on that side of the desk. We know what makes a booker stop scrolling, and what sends a pitch straight to the trash.
Every Cater Publicity media tour
includes press materials.
Start Here, Come Back for the Tour
Publishers & Publicists
Fractional writing support for your list or your clients, including white-label press materials.
Materials on Their Own
Order your press release and media alerts on their own and use them for your own outreach.
Our Clients
Notable Voices & Thought Leaders
A U.S. president, celebrities, C-suite executives, doctors, athletes and experts in just about every field.
Every Path to Print
Bestselling and debut authors, from the biggest publishing houses to hybrid, independent and self‑published.
Nonfiction Authors
Memoir & Biography · Business & Leadership · Personal Finance & Wealth · Politics & Public Affairs · Current Events & Consumer News · Journalism · Law & Crime · True Crime · Health, Wellness & Aging · Fitness & Exercise · Relationships & Parenting · Women’s Interest · Self‑Help & Spirituality · Education · History · Science & Technology · Environment & Climate Change · Race Relations · Immigration · LGBTQ+ & Identity · Not‑for‑Profit · Food & Cooking · Lifestyle & Travel · Pop Culture, Entertainment & Music · Sports & Recreation · Humor
Fiction Authors
Thrillers, Mystery & Suspense · Historical Fiction · Literary & Book Club · Women’s Fiction · Fantasy, Sci‑Fi & Romantasy · Horror · Young Adult · Christian & Faith‑Based · Sports · LGBTQ+
Publishers & Publicists
Your fractional broadcast team for your list or your clients, including white-label partnerships and multi-author tour packages.
Your Story Next
Don’t see your genre? If you have a story to tell, we want to hear it.
Press Materials FAQs
Based in New York City, with 20+ years writing pitches and booking authors and experts.
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A press release tells your full story for the record. A media alert is a short, timely pitch built to get producers to book you. Most clients use both.
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Ideally 6 to 8 weeks before you want your first interview, so your materials are ready when pitching begins. Short on time? Reach out anyway. We’re former network TV news producers, used to working under pressure and on deadline, so we can often make a tighter timeline work.
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Yes. Order your press release and media alerts on their own and send them yourself, or share them with your publisher’s publicity team.
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Producers book for their audience. A business show, a health segment and a local morning show each need a different hook, so each gets an alert written for it.
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Yes. Add a radio, podcast or TV tour anytime. Your materials are already done, so we can start pitching right away.
LET US CATER YOUR PUBLICITY
✦
LET US CATER YOUR PUBLICITY ✦