Media Tour & Media Training FAQs

A broadcast publicist gets you booked on TV, radio and podcasts. At Cater Publicity, we map out your broadcast media plan, find your strongest angles, write the pitch, reach out to producers and hosts one by one, then prepare you for your interviews and take it a step further by producing your tours.

A series of interviews over 1 to 3 days and by request, mostly from your home or office. Yes, you can mix and match radio, podcast and TV interviews.

Interviews put you and your book in front of thousands of listeners and viewers who may never wander into a bookstore. Every appearance elevates your profile, strengthens your position as an expert and gives you clips and links to use for years. One strong interview often leads to the next, building momentum for this book and your next.

Yes. Radio still reaches more than 8 in 10 American adults every week, many of them listening in the car, at work or through station apps and smart speakers. Talk radio audiences are loyal, engaged and often buy books. Radio interviews can be done by phone from anywhere, making them one of the most efficient ways to reach listeners coast to coast. Each interview also sharpens your message, so you’re polished and confident by the time TV calls.

Marketing is paid: you buy the ad, and audiences know it. PR is earned: a producer or host chooses to feature you because your story is worth their airtime. That third-party endorsement builds credibility no ad can buy, and your interviews keep working for you online long after they air.

Yes. We set a target together, built around your wish list and target markets. Every show we book is earned media.

AI can draft an email, but it can’t call a producer it has known for years or stay on the line when your connection drops. You’ll work with a real person who has spent years inside network newsrooms and knows exactly what producers want.

Founder and lead producer Terry Cater, a former network TV news producer, is directly involved every step of the way, from shaping your angles to producing your interviews.

You’ll have your schedule 2 to 3 weeks ahead. On the day, we connect you to phone interviews and stands by for Zoom, podcasts and studio appearances. All you do is show up and shine.

Set it and forget it. We handle everything, from writing your press materials to producing your interviews. All you do is review, approve and show up.

Almost every book has a broadcast angle, and our job is finding it. For novels, we turn your story’s real-world themes into angles and talking points that make hosts want to book you. Producers care about the story and the guest, not the publisher.

Fiction and nonfiction authors in every major genre, plus experts and thought leaders. Our roster has included a U.S. president, celebrities, C-suite executives, doctors and athletes.

Ideally 3 to 4 months before publication, though we can start interviews in as little as 6 weeks. It’s never too late, even if your book is already out.

Every tour includes interview prep. For deeper coaching, we recommend a full media training session. You can also start with media training and decide on interviews later.

Yes. Need a fractional publicist, booker or media trainer without the cost of a full-time hire? We work with authors, experts, publishing houses and PR firms, including white-label partnerships.

Yes. It starts with a free discovery call, followed by at least one strategy session with Terry, our founder and lead producer and a former network TV news producer. Together we map out your strongest angles, the shows that fit your book and how to pitch them, whether we book your tour or you pitch on your own. Let Us Cater Your Publicity, your way.

Yes. Start with a book publicity consulting session, press materials, media training or a single tour, and add more anytime.

Every campaign is tailored to your goals. That’s what we mean by “Let Us Cater Your Publicity.” Book a free discovery call and we’ll build a plan around you.