Media Training
For authors and experts. Learn to sound like a guest whom producers want to book again.
LET US CATER YOUR PUBLICITY
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LET US CATER YOUR PUBLICITY ✦
Great on the Page.
Great on Air?
You may be eloquent on the page and with people in your field. But can you tell your story in 3 minutes on live TV, hold a podcast audience for an hour and get your book title in before the host wraps up?
Media interviews are a skill of their own, and few authors and experts are ever taught it. We’ve trained hundreds of experts, from seasoned guests who want a refresher to first-timers who’ve never been interviewed.
What You’ll Learn
TV, Radio & Podcasts
How to adjust, from 3-minute TV segments to hour-long podcast conversations.
On-Camera Presence
Voice, body language and energy, plus your Zoom camera, lighting, audio and background.
Working the Host
How to build rapport and steer the conversation back to your book.
Key Messages
Your story in a sentence or two, so your book and message land every time.
Tough Questions
How to handle tough, off-topic or unexpected questions and bridge back to your message.
White-Glove Concierge Service
Set it and forget it. Every session is tailored to you, from your key messages to your home studio setup.
Practice Interviews
Mock interviews with honest feedback, so your first real one feels familiar.
Taught by someone who sat in the control room.
We know what makes a guest great.
Founder and producer Terry Cater spent years in the newsrooms of CNN, CBS, NBC and Fox, deciding which guests made it on air. She knows what producers want, what makes a guest great and what gets you invited back.
Most authors and experts never get formally media trained.
Ours go on air ready to shine.
Session Options
Groups & Teams
Group and multiple-session training for co-authors, teams and publishers.
One-on-One
Private training over Zoom, 1 to 2 hours, built around your book, your message and the interviews ahead.
Our Clients
Notable Voices & Thought Leaders
A U.S. president, celebrities, C-suite executives, doctors, athletes and experts in just about every field.
Every Path to Print
Bestselling and debut authors, from the biggest publishing houses to hybrid, independent and self‑published.
Nonfiction Authors
Memoir & Biography · Business & Leadership · Personal Finance & Wealth · Politics & Public Affairs · Current Events & Consumer News · Journalism · Law & Crime · True Crime · Health, Wellness & Aging · Fitness & Exercise · Relationships & Parenting · Women’s Interest · Self‑Help & Spirituality · Education · History · Science & Technology · Environment & Climate Change · Race Relations · Immigration · LGBTQ+ & Identity · Not‑for‑Profit · Food & Cooking · Lifestyle & Travel · Pop Culture, Entertainment & Music · Sports & Recreation · Humor
Fiction Authors
Thrillers, Mystery & Suspense · Historical Fiction · Literary & Book Club · Women’s Fiction · Fantasy, Sci‑Fi & Romantasy · Horror · Young Adult · Christian & Faith‑Based · Sports · LGBTQ+
Publishers & Publicists
Your fractional broadcast team for your list or your clients, including white-label partnerships and multi-author tour packages.
Your Story Next
Don’t see your genre? If you have a story to tell, we want to hear it.
Media Training FAQs
Based in New York City, with 20+ years booking and media training authors and experts.
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Many of our clients are seasoned guests who want a refresher before a big launch. Others have never been interviewed. We tailor every session to where you are.
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Ideally a few weeks before your first interview, so you have time to practice. Short on time? Reach out anyway. We’re former network TV news producers, used to working under pressure and on deadline, so we can often make a tighter timeline work.
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One-on-one sessions over Zoom run 1 to 2 hours. Co-authors, teams and publishers can book group and multiple-session training.
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Sessions are over Zoom, so you train in the same home setup you’ll use for your interviews, and we fine-tune your camera, lighting and audio along the way.
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Yes. Book training on its own, or add it to any podcast, radio or TV tour so you’re ready before your first interview.
LET US CATER YOUR PUBLICITY
✦
LET US CATER YOUR PUBLICITY ✦