Radio Media Tours
For authors and experts. Reach listeners coast to coast in a day or two, without leaving home.
LET US CATER YOUR PUBLICITY
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LET US CATER YOUR PUBLICITY ✦
On the Air.
Coast to Coast.
More than 8 in 10 American adults still tune in to radio every week, during their commute, at work and at home, and a great radio conversation sends them straight to the bookstore.
We book you on national networks like NPR, SiriusXM and Business Talk Radio, plus syndicated programs, regional shows and local drive-time shows, all done remotely by phone or computer.
How It Works
3. Targeted Pitching
National, syndicated, regional and local drive-time shows that fit your message.
4. Interview Prep
We prepare you for the radio format, from 10-minute hits to longer conversations.
2. Press Materials
We create a publicity-savvy press release and media alert, along with your bio, Q&A and talking points.
1. Discovery Call
We learn about you, your book and your goals, and find the angles that will land with radio audiences.
5. Tour Days
We call you, connect you to each station and stay on the line in real time. All you do is tell your story.
White-Glove Concierge Service
Set it and forget it. We handle everything, from writing your press materials to producing your interviews.
6. Wrap-Up
A report with links to your published interviews when available.
Most publicists book the interview and wish you luck.
We stay with you.
We’re former network TV news producers, and Terry is your lead producer, directly involved every step of the way. We call you, connect you to each station and stay on the line, so there are no dial-in numbers to juggle. Your schedule arrives 2 to 3 weeks ahead, with regular updates as new stations confirm.
We never pay for airtime.
Every station we book is earned media.
Mix & Match Your Media
One Producer
One media tour, one schedule and one dedicated producer, no matter how many formats you choose.
Radio + Podcast + TV
Add TV interviews for all 3 formats in one media tour over 1 to 3 days and by request, for maximum reach.
Radio + Podcast
Our most popular combination: quick-hit radio interviews that reach big audiences fast, plus longer podcast conversations with listeners who match your niche.
Our Clients
Notable Voices & Thought Leaders
A U.S. president, celebrities, C-suite executives, doctors, athletes and experts in just about every field.
Every Path to Print
Bestselling and debut authors, from the biggest publishing houses to hybrid, independent and self‑published.
Nonfiction Authors
Memoir & Biography · Business & Leadership · Personal Finance & Wealth · Politics & Public Affairs · Current Events & Consumer News · Journalism · Law & Crime · True Crime · Health, Wellness & Aging · Fitness & Exercise · Relationships & Parenting · Women’s Interest · Self‑Help & Spirituality · Education · History · Science & Technology · Environment & Climate Change · Race Relations · Immigration · LGBTQ+ & Identity · Not‑for‑Profit · Food & Cooking · Lifestyle & Travel · Pop Culture, Entertainment & Music · Sports & Recreation · Humor
Fiction Authors
Thrillers, Mystery & Suspense · Historical Fiction · Literary & Book Club · Women’s Fiction · Fantasy, Sci‑Fi & Romantasy · Horror · Young Adult · Christian & Faith‑Based · Sports · LGBTQ+
Publishers & Publicists
Your fractional broadcast team for your list or your clients, including white-label partnerships and multi-author tour packages.
Your Story Next
Don’t see your genre? If you have a story to tell, we want to hear it.
Radio Tour FAQs
Based in New York City, with 20+ years booking authors and experts on radio, podcasts and TV.
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Yes, and they’re some of the most loyal listeners in media. Talk radio fans tune in to the same hosts day after day and trust their recommendations, so one strong interview can reach readers in markets coast to coast without you leaving home.
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Anywhere from 5 to 40+, depending on your book and goals. We commit to a target number and book them back to back over 1 to 2 days and by request.
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The sweet spot is 6 to 8 weeks before you want your first interview, and earlier is even better. Short on time? Reach out anyway. We’re former network TV news producers, used to working under pressure and on deadline, so we can often make a tighter timeline work.
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No. You do every interview from home by phone or computer. We call you and connect you directly to each station.
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Some air live and others are taped to air later. We tell you which is which, and send you links when available.
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Yes. Most clients pair radio with podcasts, and some add TV, to maximize their media exposure.
LET US CATER YOUR PUBLICITY
✦
LET US CATER YOUR PUBLICITY ✦